Address
321 Amsterdam Ave New York, NY 10023
Business Hours
Monday-Saturday
11 a.m.—9:30 p.m.
Sunday
12 p.m.—9 p.m.
The nose of Diplôme Dry Gin is a marvelous bouquet of blossoming cherry trees, cloves and the delicate expression of juniper and coriander seeds. Each sip reveals an even greater complexity and perfumed taste layered with zesty grapefruit, delicate nutty oils and a delightful infusion of lavender. Its velvety structure is enlivened with rich exotic spices, and dark chocolate leading the way to a great earthy and lengthy finish.
History
In 1945, the U.S. army stationed in Europe contracted with local distilleries in France, Italy and Great Britain to provide gin to its GIs. A distillery in Dijon won the exclusive contract in France to supply the gin to the U.S. Army. History
In 1966, the French President announced the withdrawal of NATO's integrated military command, including the U.S. Army. So, the American were asked to leave France.
The distillery, their contract with the Americans completed, stopped producing the gin, but they kept the original recipe safely in their archive.
In the early 2010's, Edouard Betegnie learned of this historic gin. He led an extensive search to find the distillery that had supplied the U.S. Army and met the owners of the famous recipe. He received a strong enthusiasm from the distiller, and got the rights to produce the same “juice” with the same recipe, tools and methods as in 1945.
The original gin produced for the U.S. GIs “Diplôme” was born, the name symbolizing power, a guarantee of authenticity and the savoir-faire of French distilling methods.
About Pour
Pour opened in 2006 at the corner of W. 75th St. & Amsterdam Avenue on Manhattan’s Upper West Side.We’re guided by a set of basic principles:
—Consumers want an easy and enjoyable, versus overwhelming and stuffy, wine purchasing experience.A wine shop should be oriented the way wine consumers think; not the way the wine industry thinks.
—Ensuring everyday value should be a priority, so wine can be a daily part of life’s pleasures.A focus on unique wines & spirits not found just anywhere, giving customers a sense of discovery.
—Staff should constantly educate customers so they feel more comfortable in making their own wine and spirits purchasing decisions.In a nutshell, making the wine buying process fun, interesting and intriguing again is our goal.
Pour is:
INTUITIVE — Food pairing and flavor attributes are the foundation of our approach to the wine shopping experience.
Pour makes it easy and enjoyable. Instead of displaying our wines by grape or region or country, our carefully chosen selection puts wines into categories the way consumers think… “what is this wine like?” , “how does it taste?”, and “will it work with my menu?” are the most frequently asked questions. So we display the wines in a way that answers these questions.
Planning a specific menu? Making a delicate filet of sole? Look in Crisp for the right pairing. How about that strip steak you love? Go to Bold. Each category has a thumbnail description of the foods and preparations with which it pairs best. And each wine has a specific description helping to answer the most exotic pairing questions along with the Pour team who all know the wines by personal experience.
VALUE-DRIVEN — At Pour, we work hard to find wines that give you the best value for your money. In fact, 80% of our wines are $25 and under. Regardless of our price, all our wines give you exceptional value.
ARTISANAL — At Pour, we feature small-production, hand-crafted wines and spirits that embody the place they come from and reflect the people who made them. Every bottle's got a story here. A winery which puts its efforts into the vineyard rather than the ad campaign makes a better wine; likewise, one that makes five thousand cases rather five hundred thousand. A family tending its own vines and making its own wines takes more care and pride in the wine they create. At Pour, we believe that such wines are worth seeking out for their superior and consistent quality, and we work hard to find them for you.
CURATED — The wines we carry must pass our own careful selection process. We taste between fifteen and twenty candidates for any given spot on our shelves. Every bottle is chosen for its value, quality, food-friendliness, and above all its deliciousness! You can be sure that whatever you choose has been rigorously tested to make sure it’s great!
KNOWLEDGEABLE — Every member of the Pour staff is trained in our unique Pour approach, and tastes every wine on our shelves, to ensure you get the best out of our carefully-chosen selection. We are constantly providing in-house and outside wine education to ensure our staff can help you thoroughly, explaining each wine’s characteristics and quirks, and how they will pair with the food you’re preparing. This focus ensures you fully enjoy our free daily tastings as well as the wines you select. The study of wines is our passion, and when we make a recommendation, you can be sure it comes from experience and knowledge!
Business Hours
Monday-Saturday
11 a.m.—9:30 p.m.
Sunday
12 p.m.—9 p.m.