Pour is: INTUITIVE — Food pairing and flavor attributes are the foundation of our approach to the wine shopping experience. Pour makes it easy and enjoyable. Instead of displaying our wines by grape or region or country, our carefully chosen selection puts wines into categories the way consumers think… “what is this wine like?” , “how does it taste?”, and “will it work with my menu?” are the most frequently asked questions. So we display the wines in a way that answers these questions. Planning a specific menu? Making a delicate filet of sole? Look in Crisp for the right pairing. How about that strip steak you love? Go to Bold. Each category has a thumbnail description of the foods and preparations with which it pairs best. And each wine has a specific description helping to answer the most exotic pairing questions along with the Pour team who all know the wines by personal experience.